Donald Trump’s reelection campaign is ready to unleash a massive negative ad campaign effort against Joe Biden.

  • With Trump’s poll numbers sagging amid his handling of the coronavirus pandemic, the offensive underscores how his advisers believe they must turn the race into a choice election between the president and Biden, rather than solely a referendum on Trump’s performance.
  • The ad campaign is slated to spend more than $10 million in an advertising blitz.
  • Trump campaign manager Brad Parscale may have hinted at the upcoming offensive in a Thursday morning tweet declaring, “In a few days we start pressing FIRE for the first time.”